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We intended to use the old adage “Say it with a smile”, but with a spin, ultimately turning it into “Say “it” with Bargain Basement” and with items that can be purchased from the sale. We accompanied this big idea with catchy hashtags that were present on all social posts.
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We conceptualised the branding for the campaign that formed all communication material for the entire campaign, from print to digital.
We created different types of media that were used across the campaign period on various social media platforms.
We setup and run digital ads across multiple social media and digital platforms, to attain our target for the campaign.
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