"After cash, mobile money and airtime, megabytes are the most important currency of the digital economy" - Mark Kaigwa, author.
Nendo's largest and most in-depth report to date. Examining the mobile landscape and key topics from accessibility, pricing, privacy, lending, sports betting, adult websites and the future of the internet and mobile connectivity in Kenya and Africa.
The report has received wide acclaim from a range of media partners including Kenya's Business Daily, Daily Nation, People Daily and a host of international media including the BBC.
Download the Insights and Highlights for a summary or input your details below to access the full report.
Kenya's internet bandwidth consumption has grown strongly year-on-year since The East Africa Marine System (TEAMS), the country’s first undersea fibre-optic cable, went live in April 2009. Kenya now has four undersea fibre-optic cables and increased penetration of 4G and 3G mobile network connectivity across the country.
Discover how global corporations like Facebook, Microsoft, Google, Mozilla and others are seeking insights and running pilot programs to target the next billion internet users.
If Kenya’s megabytes are a form of currency, where are they traded?
How are mobile data bundles spent and what can we learn about Kenyans?
Nendo's Five S's framework of Search, Sport, Social, Sex and Stories is presented and unpacked for the first time in the report.
In 2019, we believe that the next wave of insights and impact will come from studying the members of Kenyan society connected by the internet. This report unpacks the state of mobile data in Kenya from the consumer’s lens.
Enter your details below to get access to The State of Mobile Data 2019: Context, Consumption and Control and join thousands of fellow readers.
Video has become one of the most consumed mediums of content today. Every minute, hundreds hours worth of video content is uploaded to Youtube, the third most visited website in Kenya. In our full report we explore the bitter sweet relationship between video quality and consumption of megabytes.
With more Kenyans spending more time online and more on connectivity, the struggle to manage consumption of content soon becomes a reality. In our report we share top tips on how to take control, manage and make the best of every megabyte.
In 2019, we believe that the next wave of insights and impact will come from studying the members of Kenyan society connected by the internet. This report unpacks the state of mobile data in Kenya from the consumer’s lens.
Enter your details below to get access to The State of Mobile Data 2019: Context, Consumption and Control and join thousands of fellow readers.