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Insights & Statistics into Social Media in Africa

A curation of all of our articles, insights and opinions.

Insights & Statistics into Social Media in Africa

A curation of all of our articles, insights and opinions.

September 22, 2026

A Small Fight Never Hurt Nobody: Lessons for African Brands from Samsung vs. Apple

Samsung's trolling of Apple's iPhone Duo launch, and the 1972 FTC ruling that legalised comparative advertising, show why African brands should drop safe 'Brand X' language and pick real, healthy fights.

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Blog

A collection of all blogs published by Nendo
June 26, 2026
Stop Automating Chaos, The African AI Playbook for Brands That Want Intelligence, Not SlopRead more
September 4, 2025
The Strategic Signal Every Business Should Decode, A Dive Into Safaricom's B-LiveRead more
July 24, 2025
Decoding a Communications Crisis Part 2: The MELTS Model in ActionRead more
May 13, 2025
Social Media Listening Creates Resilient Brands, but Most Leading African Brands Still Lag BehindRead more
October 8, 2024
Starlink vs. Safaricom: The Epic David vs. Goliath Battle Reshaping Kenya's Telecom MarketRead more
September 27, 2024
#NaneNane Unfolding, The Evolving Landscape of Youth Activism in KenyaRead more
August 9, 2024
Tweet Dreams: How Social Media is Revolutionising Kenya's FutureRead more
August 8, 2024
The Rise of Digital Activism: How Social Media is Shaping Accountability in KenyaRead more
July 8, 2024
The #Reject Revolution: When Tweets Take to the Streets. The Story of 25 Million Posts Powering Kenya's #RejectFinanceBill2024 protests"Read more
July 3, 2024
The Chime of Change: How TikTok’s Signature Sound Echoes Through Kenya’s Youth-Led Protests‍Read more
June 20, 2024
Maisha Meds focuses its sights on vision with a flagship initiative in KenyaRead more
April 19, 2024
Is the Client-Agency Relationship Broken? Why The Client is Not Always RightRead more
March 15, 2024
How Marketing Agencies Fight For their Life Against Aggressive AI, Budget Cuts, and Uncertain ClientsRead more
March 15, 2024
2024 Digital Trends in Kenya - What Must Brands Do Next?Read more
March 14, 2024
Is this the AI-pocolypse for Advertising, or will Creatives rise to the challenge?Read more
March 7, 2024
Nendo's Quest for Unchanging Truths in African Research and MarketingRead more
February 23, 2024
MsaniiGPT - Making a Creative Director AI Chatbot to Transform the Kenyan Ad IndustryRead more
February 15, 2024
What We Do & Who We Serve at Nendo‍Read more
February 9, 2024
#EndFemicideKE: 10,000 in the streets and 75,000 Tweets - An AnalysisRead more
February 1, 2024
How Nendo Uses AI in our WorkRead more
August 9, 2023
Unveiling Insights from the 2023 Advertising Landscape: ISA's Half-Year ReviewRead more
August 2, 2023
Twitter (X) vs. Meta's Threads - Brands Can Still Be Bad at BothRead more
June 27, 2023
Social Media Service Fraud - 3 Solutions for Tackling Brand Impersonation on Twitter & FacebookRead more
June 15, 2023
Decoding a Communications Crisis: Strategies for Colleagues, Business Partners, and Customers.Read more
March 27, 2023
Why Kenyans Don't Care About "Privacy" But Care About "Not Being Surprised"Read more
August 16, 2021
Farming, Culture, eBiz & Harassment: 4 Perspectives on Women in Kenya's Digital EconomyRead more
October 23, 2020
Breaking Down The #EndSARS Conversation Increase From 48M to 99M TweetsRead more
October 16, 2020
#EndSARS: Analyzing 48 Million Tweets in 10 Days Using BrandwatchRead more
May 17, 2020
Sunday School, Saxophones and Irritated Kenyans on TwitterRead more
April 29, 2020
Working Remotely? 10 Digital Tools That Can HelpRead more
April 22, 2020
Nendo's Must-Read Report: COVID-19's Impact on 10-SectorsRead more
January 15, 2020
WhatsApp Forwards, The Rise of TikTok and The Fall of Online ComedyRead more
October 31, 2019
#Eliud159’s 11 billion impressions, TikTok’s 🇰🇪 Campaign, Poverty Privacy & More.Read more
September 30, 2019
KOT Wars, Tik Tok Magic, IPOsRead more
September 18, 2019
Podcasts, Power Law and Nairobi’s Academic FreelancersRead more
September 2, 2019
Is Mobile Lending The Next Big Thing?Read more
August 28, 2019
Robots Versus Mad Men, Google Learns Pidgin and the Dark Side of Angry BirdsRead more
August 7, 2019
Wamlambez, Instagram Likes and Why Your Face Now Belongs to RussiansRead more
August 1, 2019
TikTok, Facebook Money and Why Your Brand Needs to be Managed by a ComedianRead more
May 15, 2019
eCommerce Day and eCommerce in KenyaRead more
August 29, 2018
Analysing #FreeBobiWine using Crimson HexagonRead more
August 18, 2018
Facebook’s “Stories” Problem & Twitter’s ToxicityRead more
August 17, 2018
Media Pyramids, Information Warfare & Digital ElectionsRead more
August 8, 2018
Three Infographics, Two App Stores, One CountryRead more
July 20, 2018
A Digital Tax, A Digital Purge & A Digital DetoxRead more
July 20, 2018
Kenya's Digital Landscape: Infographics & Stats on Social Media, Website, Mobile App & Internet UseRead more
June 6, 2018
Pirates of Telegram: How the Chat App is the Backbone of the Digital Black MarketRead more
June 6, 2018
Kenyan Browsing Habits, 'This is Nigeria' & Mobile AdsRead more
May 30, 2018
Fake News, FinTech & Facebook - We're Back (Again)Read more
April 28, 2018
Digital Borrowing Habits in Kenya, Facebook Fights Fake News & Google's New Podcast ExperienceRead more
January 31, 2018
2018: Facebook puts Friends & Family over Brands & Businesses - What it Means for You.Read more
December 7, 2017
Lost Voice, New-Tube Videos & The Last Newsletter of 2017Read more
October 28, 2017
Analysis of +7,300 Tweets from Kenyan Customers & Corporates During Customer Service Week 2017Read more
October 28, 2017
+202,483 Kenyan Election Tweets, Pages go Pay-to-Play on Facebook, SEO Guide to Google's RankBrain, Offline-First & MoreRead more
October 20, 2017
Insights & Infographic from +7,300 #CSWeek2017 Tweets, People-Paid Media, Facebook Algorithm Hacks, Ideo-Meritocratic Thinking & Happy Mashujaa DayRead more
October 13, 2017
Video Insights from My YouTube Channel, the African Consumer Journey According to Coca-Cola, Marketing Truths & MoreRead more
September 29, 2017
AI Speculations, 📱Social Media vs Mental Hygiene, Creative Collectives for Culture & MoreRead more
September 22, 2017
My🇰🇪 Internet Stats Video, How-To: Crowdfund $125k 🇳🇬 Gets Low MB YouTube App, Facebook vs. Free Will & MoreRead more
September 18, 2017
African-led Vision — Journeys through Passports & Digital Products; Catalyst for Transformation in HealthcareRead more
September 13, 2017
WhatsApp launches a Business App, African Data Challenges, #KOT’s Top 50 & MoreRead more
May 19, 2017
Snapchat Will Lose Africa, India, Spain & the Rest of the World in its Battle With FacebookRead more
April 28, 2017
2017 Kenyan Internet Insights — Reflections on Jumia’s M-commerce, Chinese Mobile Brands and Moore’s Law in AfricaRead more
April 19, 2017
Incorporating Technology Into Your Business ModelRead more
September 13, 2013
The Problem with “Mukuru kwa Zuckerberg”Read more

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