DOWNLOAD YOUR FREE COPY OF NENDO's 2021 TREND REPORT
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DOWNLOAD YOUR FREE COPY OF NENDO's 2021 TREND REPORT
The report outlines the pervasive issue of TFGBV in Kenya’s vibrant but volatile social media ecosystem. The report draws on extensive research, including social media analytics, surveys, and in-depth interviews with content creators, to shed light on the manifestations, perpetrators, and impacts of TFGBV.
The project, supported by USAID and conducted in collaboration with Pollicy, integrates advanced analytics to offer insights and potential solutions to mitigate online gender-based violence in Kenya.
TFGBV stands for technology-facilitated gender-based violence. TFGBV includes impersonation, bullying, sexual harassment, defamation, hate speech, intimate image abuse, stalking, among other harms.
Dada Disinfo's report examines the complex issue of TFGBV in Kenya and highlights some of its psychological, physical, social, and economic impacts on the lives of victims/survivors who are content creators.
TFGBV often overlaps with other forms of discrimination, such as tribalism, racism, homophobia, transphobia, and ableism. The impacts of TFGBV can be severe, including mental, emotional, and even bodily harm. Research indicates that TFGBV disproportionately affects women and girls globally and the Dada Disinfo report witnesses the same situation in Kenya's social media landscape.
From Nendo's 32-question online survey, the respondents, over 100 social media users from 16 Kenyan cities, were found to have a variety of views regarding technology-facilitated gender-based violence.
58% of respondents claimed to have heard of the term before, and 96% of men aged 18-24 in the survey had never come across it before.
30% of women and 31% of men ages 25-34 showed familiarity with the TFGBV.
This showed the need for more awareness-raising and educational campaigns aimed at these audiences in Kenya to fill in the gaps of knowledge and potential resources to help them, should they become victims of TFGBV.
The Dada Disinfo report examines the words, phrases, examples, and challenges of those who bravely endure being public figures in Kenya's digital society today. Across a range of women in media, politics, government, and society.
The challenges span misogyny, gendered disinformation, and a range of other harms.
TFGBV is growing across parts of Kenyan society with a disproportionate effect on women and girls, threatening their safety and participation in a safe internet.
Dada Disinfo's co-creation workshop with emerging content creators brought out valuable insights into what platforms are considered the most safe or least safe on Kenya's internet today.
Going further, Nendo asked the content creators to unpack what it was about growing an audience on their safe social network meant. What was it about those Kenyans online that they found positive and created safety?
The same was done with platforms considered unsafe, with more insights inside the Dada Disinfo Report.
Reach out to Nendo for any speaking, media, or enquiries about the report via hello@nendo.co.ke
The key output from Nendo's research is the "Dada Disinfo Playbook," a comprehensive guide that leaves no stone unturned in combating Technology-Facilitated Gender-Based Violence (TFGBV). The playbook's comprehensive nature reassures readers of its effectiveness and instils confidence in its ability to address aspects of TFGBV.
It details strategies for identifying and addressing various forms of online abuse, including harassment, revenge porn, sextortion, and cyberbullying and essential steps for you to regain control.
The playbook contributes significantly to fostering online spaces where respect and dignity prevail, instilling a sense of hope and optimism in the readers about the future of digital spaces. This guide for victims and prevention of future incidents of digital abuse is a step towards a more respectful and dignified online world.
Download the full Dada Disinfo report and uncover more about the TFGBV, insights, examples, statistics and recommendations on how we can contribute to and build a safer digital world for everyone.
