Breaking Down The #EndSARS Conversation Increase From 48M to 99M Tweets

Last week, we shared a breakdown on the #EndSars conversation throughout the globe. We're back with an update after analyzing an additional 51M tweets!

The #EndSars movement is only getting stronger. Tweets have increased from 48M-99M since our last thread!

Total Impressions from 158M-273M

Total users tweeting from 5M-8M

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The first peak was on Friday the 16th.  

There were a total of 12,792,203 tweets with a majority of users offering airtime to continue the #EndSars movement online.

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Even more tweets were recorded on Wednesday 21st with a total of 15,475,861 accounted for. Conversations on this day referenced the #LekiMassacre in Nigeria that saw peaceful protestors gunned down.

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Conversations continue to go global with coverage of the protest from news platforms such as @TIME, @Reuters, @washingtonpost, @guardian, @TheDailyShow and Human rights organizations such as @amnesty.

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Other top contributors to the #endSARS conversation were influential voices in the online space, such as @HillaryClinton, @BillClinton, @Diddy, @rihanna, @chancetherapper, Twitter CEO @jack.‍

The top 10 countries drove the #EndSARS conversation even more since our last thread, with a new entrant, Germany, coming in 9th. 

  • #Nigeria 🇳🇬 +44M
  • USA 🇺🇸 +4M
  • UK 🇬🇧 +1M 
  • Ghana 🇬🇭 +1M
  • Indonesia 🇮🇩 +920k
  • Canada 🇨🇦 +786k
  • SA 🇿🇦 +640k
  • UAE 🇦🇪 +186k
  • Germany 🇩🇪 +138k 
  • Ireland 🇮🇪 +138k

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That's not all: For deeper insights on the #EndSARS conversation view Nendo's more extensive blog post with more insights and an infographic for further analysis here.

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The team at Nendo is available for media interviews and private insights presentations, deeper trend reports, and multichannel data analysis by emailing hello@nendo.co.ke all material is copyright of Nendo.

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All data here is courtesy of @Brandwatch and its Consumer Research platform. To understand the internet and African user habits and sentiments, request a demo of the platform to learn how it can be used by your firm.


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