The Rise of Digital Activism: How Social Media is Shaping Accountability in Kenya

Lately, Kenya has seen an incredible shift in how people use social media to engage with their government. The recent uproar over the Finance Bill of 2024 has shown how powerful platforms like TikTok can be in driving social change and holding our leaders accountable.

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A Digital Revolution

It all began with a hashtag on social media protesting the Finance Bill. What started as a digital outcry quickly turned into a significant movement. TikTok played a massive role in this, with videos about the Finance Bill racking +1B views since June 12, 2024. This gigantic reach shows how TikTok can amplify voices and spark action.

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From Online Outrage to Offline Impact

The buzz on social media didn’t stay online. People took to the streets, engaging directly with their leaders.

One standout example is Mike Muchiri, a digital content creator. After being detained under questionable circumstances, he used social media to broadcast his arrest. They dispatched a team of 20 lawyers to help him within 30 minutes. This situation highlights how social media can be a lifeline in times of crisis.

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How Different Platforms Are Making Waves

• TikTok: Known for its quick content spread and diverse audience, TikTok has become a significant player in activism, especially in rural areas.
• Facebook: With over 17 million users in Kenya, Facebook remains a crucial platform for staying informed and engaged.
• X (formerly Twitter): This platform has become a go-to for political discussions and activism, especially among younger users with +25M tweets.

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The Ups and Downs

While social media is a powerful tool, it has its challenges:

• Misinformation: Misinformation can skew public perception, making media literacy and fact-checking essential.
• Sustaining Momentum: Turning online outrage into lasting real-world change is challenging. The effectiveness of movements often depends on their ability to persist and adapt, as seen with historical events like the Arab Spring.

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Looking Ahead

It’s clear that social media will continue to play a major role in how Kenyans engage with their government. Recent events have shown that these platforms aren’t just for chatting—they’re powerful tools for driving social change. As we move forward, using social media wisely is crucial to continuing to push for a more accountable and responsive government.

The rise of digital activism in Kenya is a testament to the power of social media. It’s not just about spreading information but also about mobilising action and fostering real change.

Watch the full discussion video below and join the conversation on how digital platforms are influencing accountability in Kenya.